What are we up to

The Martingale believes that the dominance eBay has enjoyed in recent years is giving way to web 2.0 specialist auction sites with strong community elements. Over the last three years its team has built category killer software to specifically target large communities of collectors allowing it to compete with eBay in a number of their markets worth a$200 billion GMV p.a. Martingale plans to operate a number communities with the following features:

  • Niche specific blogs, clubs, directories, competitions, events, forums, friendships, galleries, videos
  • A Catalogue of every toy ever produced
  • Context engine allowing all content to be personalised (a member only sees only Batman stuff, L.A. Lakers memorabilia, stamps from Indonesia or all of them - subject to what he likes or chooses)
  • A Google Finance style Collection Management capability that links press releases and buy/sell events to track the current value of individual collectables together with a collectors entire portfolio.

Toy Collector, our first community is up and running.

Our Backers

We have received backing from investors that have deep experience in ecommerce:

  • Brian Curran
  • Bruce McInroy
  • Fabrice Grinda
  • George Hadjigeorgiou
  • Hussam Khoury
  • Jonnie Goodwin
  • Lee Fixel
  • Mark Zaleski
  • Martin Dean
  • Max Burger
  • Mike Asplin
  • Paul Ergatoudis
  • Paul Marran
  • Peter Oertlin
  • Ralf Wenzel
  • Robert Dighero
  • Samih Toukan
  • Sven Grajetzky

Revenues come from P2P sales, insurance commissions and advertising.

More about us here