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Social network use soars 82% in a year |
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Time spent on social networking sites such as Facebook, LinkedIn, Ning and Twitter jumped 82% during 2009, according to figures from Nielsen for December. These top sites have also expanded beyond the youthful audience the social networking space initially captured to find a place in older visitors’ professional lives. Facebook, LinkedIn, and Reunion.com are most popular among visitors ages 25-34, 35-49, and 55-64, respectively. Martingale believes that this trend will continue with the emergence of relatively large niche communities like its own Toy Collector. More on the Nielsen research here.
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